Social media has been channelling my mother lately:
Why don’t you talk to Brandon? He’s a nice boy.
Go and see your Grandma and tell her about how well you are doing at school.
Why don’t you play with Connie? You’ll have fun together.
Mr. Smith is a nice man. Go and talk to him. You can tell him you won the relay.
Why don’t you want to go out? You can’t sit and read all day. It’s no good for you.
There was always this compulsion to be sociable, to play with your friends and to get outside. Then the pressure to announce your recent achievements. From my mother’s point of view all she wanted was for me to be happy, to be sociable and to do well. She wanted me to have manners, knowledge and social connections.
Social media is different in that it also wants to tell you what to read, what to believe and what to value. There is the pressure to follow and connect with people and there is a pressure to like things and be friends. It’s becoming annoying because there is a level of manipulation there we don’t quite understand or we don’t want to understand because there is a feeling we are no longer driving our choices and thoughts. It’s not my mum. There is something more to it and that is largely driven by branding and research. Social media is used a lot to support other media and research papers. It is also used to drive an economy.
So what do you do? You take control. Bloomberg had an article Try breaking your media filter bubble which gives you three ways of setting your social media feeds straight. Barry Ritzholz picked that up and developed the idea so you can manage your feed but also challenge yourself and your thinking with regard to social media in his article Re-engineer your media diet. This article looks more about how you can constructively balance the bias and your own bias. The image on this post comes from DMN and their article explains how important it is to branding that companies engage with social media and create real connections with people. It’s not new. It is what the corner store and the haberdasher were about. Small, family owned businesses used to engage with their communities and build their customer loyalty from who they were and how they conducted their businesses. It’s just done in a different way now.
The article which prompted me to write this post , though, was about the Facebook friend recommendations. Social media sites do come up with recommendations supposedly based on your activity and people you follow. Happens on Twitter , Instagram and LinkedIn and I have found some good people worth following and people have found me. They are not Facebook , though. Facebook is seen as your home on the net and is generally more personal. People are finding Facebook a bit more disruptive these days because it throws up random memories which can open old wounds as well as create joy. There is no option to opt out. The friend recommendations have never bothered me on Facebook but I can see why they would bother others. In the end you want to add people who support you and who have a positive impact on your feed. Knowing people is not a reason to have them on Facebook. Amelia Tait’s article :
is worth reading because it explains the security aspects of Facebook and then how the algorithm is working. I don’t have my phone number on Facebook and I don’t use a significant email address. I don’t add people I don’t know and I don’t feel obliged to keep people or sites on Facebook if they disrupt my feed. With social media you have to learn to block, unfriend, mute, unfollow, hide and do whatever you need to do so that your feed has a positive input into your life and adds to you. Breaking your media filter bubble is a must do these days.