The Royal Wedding

harryandmeghan.jpgWhether you were interested or not in the royal wedding is of no consequence. What is important is that in terms of connectivity and the internet it was a ground breaking event which demonstrated just how much we want to connect and how powerful that is. There were 3.4 million tweets sent during the ceremony. It is how we interact with each other these days which has been highlighted. On Friday morning there was enough traffic to break the BBC site and so the interest in the event was beyond the capacity of one of the world’s biggest broadcasters and that site would be used to dealing with large numbers in terms of traffic. There were 2.7 million mentions of the royal wedding on social media in 24 hours. The statistics are still being collated and collected but there are powerful numbers there to show how much we can achieve in 2018 in terms of connecting with each other. The BBC has compiled some interesting statistics for the royal wedding. There is some discussion about the number of global viewers and then comparisons with Kate and William’s wedding and Charles and Diana’s wedding. During that time frame we have had more and better access to tablets and smartphones and that needs to be taken into account.  The statistics will be updated in about a week’s time because it is important to know what we can achieve globally.

Firstly, we need to understand what pulls people into that passionate need to connect. Secondly we need to know if we have the capacity to deal with it in terms of hardware and software. We need to know if we can do it better and we need to look at the benefits and the pitfalls. That kind of capacity to involve and connect is powerful in terms of education,  engagement and problem solving for the planet. Our plastic problem would disappear if we could all engage and involve ourselves like we did for the royal wedding. Do we have a way of looking at the impact? Do we have data which would show us whether our powerful capacity to connect is of good value to us? Can we think it forward and use it to solve some of the world’s biggest issues?

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