Digital Service Standard

Digital Service StandardThe  Federal Government has a Digital Service Standard for government agencies and sites. Presumably that includes government schools. It is a thirteen point plan, unlucky for some perhaps, which ensures government sites have a consistency of approach with regard to user experience. This Dev Ops approach is to be welcomed because Dev Ops is the thing these days where you marry development with user experience. Basically, it will always come back to site design.


Can the user  find what they are looking for?

Can they use the site efficiently?

Is the user able to interact easily with the site?

Is the site making sense to the user?

Is the user doing what the site developers were expecting?

Government services have a dashboard where they report against key performance standards:

  • User satisfaction
  • Cost per transaction
  • Digital take-up
  • Completion rate

On the performance dashboard page there is a link to the limitations of this kind of approach. How users interact with a site is not just about the key performance standards. Cost might not just be financial. There might be an emotional cost in terms of anger and frustration or giving up when using a site.

The Digital Tranformation Agency is currently looking for feedback from workers who have used the digital standard :

“All services which were designed or redesigned after 6 May 2016 fall within the scope of the standard and must be assessed against it. You can check the changes between the Live and Beta Standard.”

The DTA focuses on improving and progressing government digital uptake and expertise:

  • user-centred research and design
  • agile delivery methodologies
  • technology design and build
  • systems architecture
  • sophisticated procurement approaches.

They are user focused and can be found on all the common social media platforms if you want to find out more about yhem.

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