Content review

content planningIt doesn’t matter who you are providing content for. It doesn’t matter if you are an educator, a business owner, a trainer , an entrepreneur, an organisation, society or individual, you have to create a process whereby you review the content you are producing. I have created two slides which show how I quickly assess my content. It has to be current. My content has to address the fact I have a number of visitors from all different countries, some of whom do not speak English. I have to make some sort of effort to ensure the limitations of electronic translators will not mar comprehension. It is also important to be aware that you can offer your content in different ways and that visual literacy is very important in a digital world. Sometimes you find old content you created which needs to be updated and made relevant because the core messages and information are still relevant. People want to know there is value in content. They want to be able to use it, add to it, grow it and move it forward.

content review If you want them to act on your content you need to explain why and give them reasons for doing so. Content also needs to be appropriate for the audience. Nothing more unsettling to find out you don’t belong where that content is and you don’t want anything more to do with it. The opposite is also true. You find yourself engaging with content and then find yourself asking – What was that all about? Why did I bother? There was nothing in it. There are what are known as puff pieces. Your content review then has to focus on relevancy and context. You need to create a framework to ensure others can see the relevance of your content. Some of that it is in your display. Some of it is the perspective you offer and the way in which you show the value of the content. People like to have takeaways. They are surrounded with information and stuff. If you don’t look at the creation, presentation and development of your content in a constructive way then you just become part of digital chatter.

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