PANTONE 15-0343 Greenery is the colour of the year for 2017. Pantone is one of the significant industry standards for colours and colour integrity. They are there to make money, yes, but they are also there to set standards, create ideas, inspire design in a visual world and all of that is important with technology. It’s not just about fashion. It’s about film, user interfaces, video software, gaming. Just think about it. How much of our technological world is determined by our visual experience and much of that is related to authentic colour and the use of colour? The Pantone matching system is here on cal-print.com. Printed colours and digital colours are not identical. Colour charts can be used to get the best match . Mixedmedia has some troubleshooting guides. Even engineers and scientists should worry about colour and there is a good research paper about that here by Rogowitz and Treinish at the IBM Thomas J. Watson Center. Colour matters in a visual world.