Is WordPress or Blogger better for SEO?

Good question , actually. I have always taught my students WordPress and how to use WordPress. It has made them think. It has forced them to learn how to put a blog together and it has given them a wealth of templates to choose from and customisations they can play with if they want to. Those were senior students, though. With younger ones I think I might have used Blogger and created group blogs or just one class blog. If it were just a class blog then I  could just as easily have used WordPress.  WordPress does take time to learn. Blogger is just there but you have to select the template carefully so that it looks good. I currently use Blogger and WordPress. I had shifted all my blogs onto WordPress but had left my first ever blog on Blogger until the traffic shifted over. It is a successful blog. The last post, which is highly visible, says I have moved and gives the new web address and yet, my old version is getting more traffic than my new one. My new one is advertised on Twitter. My original version has no promotion or social media connections. This is odd. Normally the SEO comes strongly from social media connections as part of the mix. So I am leaving my old blog on Blogger because this is intriguing. I have started a new blog on Blogger because I want to test it out to see how it goes. So far it is going well but I need to get it solidly established. I could then move it to WordPress. Blogger and WordPress play nicely together. What? And risk killing it? Like my original blog? I need to establish whether moving is a problem for successful blogs. My other blog which was not so successful on Blogger is going far better on WordPress. Do different blogging sites help the SEO of particular categories of content? Normally for SEO you are looking at:

1. Keywords like raspberry macarons, agile thinking, social media, atomic energy, search engine optimisation
2. Social media connections – you promote your blog content and posts in social media contexts to build a network and links
3. Tagging – you tag your posts so they are categorised. My year 10s last year turned this into an art form. They would come up with the most amazing tags because they were the tagging generation. It was a linguistic and aesthetic exercise for them . Tagging is important. Search engines need to know where to find your information
4. Image text – you need to fill in an alt text for the image and you need to say at least a sentence with a video or image so the search engines know what it is. The spiders which crawl over the net see text not images. I’ve used a web crawler. It’s surreal!
5. Content – It’s king. If you have what people are looking for they will come to your blog whether it’s on Blogger or WordPress.

WordPress can make SEO and connections easier because you can link the social media things very easily and you can add the twitter widget. It also has the reader where you get to see other blog posts and other people get to see yours too. The networking support is there for Blogger but doesn’t work as intuitively.
If you want to know more about SEO then Whiteboard Fridays can be very helpful.

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