I receive email updates from Barry Ritzholz who runs the Masters in Business Podcasts on the Bloomberg site. I like to listen to podcasts, choose my own and have access to a wealth of expert input from all over the world. You can find Barry Ritzholz on Twitter @ritholz at and you can find his webpage at The Big Picture. The latest podcast is an interview with Danny Kahneman, a professor of behavioral & cognitive psychology, and winner of the Nobel Prize for economics in 2002. He talks about WYSIATI – what you see is all there is – in the way we operate and how it blinkers us to more and better knowledge. It creates over optimism and over confidence and makes us think that what we know and what is currently available to us is all there is. Business start ups flop because of it but businesses get started because of it. It is a double edged sword. You plan a lesson , the best lesson on the planet, and wonder why your students do not see you as the most marvellous teacher ever. Then again, it might go wonderfully well and then you blinker yourself to change because what you have been doing works. You do not notice the generational, cultural or work place evolution and inevitably you become stuck in a loop which you find hard to break out of. As a student you opt for the easy out, the easy subjects, the easy classes, the easy approaches because why would you want to work hard, right? Then it all becomes too hard because the goal posts move and life requires a lot more than you thought. WYSIATI is a very good concept for us to know and understand because it gives us a way of introducing conversations which will move us forward and allow us to be both more prudent and hungrier for all the information and experience we can have.