Twitter has gone off under #newinstagram. Instagram has gone off. Facebook has but to a lesser extent. There is a loud outcry about the new Instagram logo. When it changed I could not even find Instagram on my iPad. I saw a kiddie logo and wondered what it was and there you go…the new look Instagram logo. This is a site which is image centric. It focusses on the visual and the artistic and design input on the site is superb. They are wondering why people are horrified? Don’t like it ? Think it’s a bad move? As usual with the Net, it is assumed that Netizens are wrong, don’t know hat they are talking about, can’t think and are not able to make proper judgements about it. So we get the patronising “Are you over it yet? ” from Instagram and then the talk about people always
complaining when there is change, people not liking change. The Net really can treat us like we are stupid and it really can be very patronising. A bad meal is a bad meal. Not all changes are good. Some changes are ill conceived . A backlash is not necessarily flouncy behaviour. The comments sum it up. People feel it is a bad choice of logo because it is generic, insipid, bland, amateurish, poor choice of colours and design. There is no design. Instagram has been all class. It has had style and has been discerning. The old logo was iconic and had a retro , classy look. I understand that interfaces are returning to the flat , 2D look to save system resource use and enable faster processing. 3D images take more processing power. They also take more skill to design. Pretending we don’t know what we are talking about is not going to make that new logo any more noticeable or artistic. It is poor design, poor colour choice and eminently forgettable. I now have to look for the Instagram logo on my phone and iPad. It used to be in a class of its own. You can’t buy class. You cannot TELL others you have style. People know the difference. A kiddie approach to logos is not going to make them iconic and Instagram was all style. Yes, we shall live with it. Our silence won’t mean the new logo is any better.