Retention rates for app categories

Image: BusinessofApps

I’ll just let you bask in the glory of this. Just let it sink in and have its impact.

“Surprisingly, educational apps scored second highest across both operating systems and eCommerce ranked third.”

It’s not surprising. Inspite of occasional negative press, educators have worked hard on finding the right apps for students. Parents have worked on sorting out the good apps from the not so desirable. Teachers and parents have worked together to find and support the best apps for learning. Schools have spent hours putting in the infrastructure and expertise to get mobile and technology learning going. Teachers have spent hours working out how to use mobile apps and encourage their use  in and out of class. That education apps has come second to gaming is a glorious moment at the end of 2015. The last 3 years have been intense trying to match apps and classrooms, apps and flipped learning, apps and personalised learning. It’s not a surprise. It’s a fantastic reward for a lot of hard work on Twitter, blogs and webinars by educators and developers. It has been a global collaboration where tools and mobile learning has been shared and fostered. When I first started this blog the site analytics rated education as low and that I should consider other things to get traffic and a higher profile. I said then we needed to raise the impact of education on the internet because it should not be considered as low ranking.

It’s good we can now have data from places like Adjust via Business of Apps.Teh information on this website is really useful.  It means we can look at what we are doing as educators and get feedback. it is important we hold a firm, strong place on the internet because it is where much of our material and resources are shared. We need to know that we can hold a solid place in the world rankings of internet things. Should we aim to come first in 2016? What would we need to do to do that?