Why should leaders blog?

Why should leaders blog?Blogging builds social capital. It is not a deficit model where you know and others don’t know. You launch your ideas and thoughts into the blogosphere and you will receive ideas and thoughts back which can help you, challenge you and move you on in your ideas and thinking. Education comes from the Latin word educere – to lead forth, to raise up, to erect. We are educators. Anyone involved in education is an educator. They are in the position to lead people on from where they are and raise them to a newer level so they can build the things they are capable of building. Leaders in education are in a prime position for forging connections globally, nationally , regionally and creating influence with regard to educational matters. They have laptops. They have devices. They are no longer locked up in offices far from the madding crowd creating policies, guidelines, structures and memos. They are all now netizens and can take their skills and knowledge out on the Net to further the interests of education. Blogging is a mainstream skill now. Big media and software sites have blogs to support their websites. Blogging puts a human face on an organisation and it allows that organisation to clarify what it is doing, add to what it is doing, troubleshoot, explain, gain ideas. Blogging can be used to problem solve and crowd source ideas and people for projects and plans. Add blogging to a presence on Facebook and Twitter and you can connect with a lot of people to further your aims and gain support for what you are doing. Our national curriculum body, ACARA, and our professional standards body , AITSL, both increased their social media presence last year. They have made some big inroads into connecting with others both locally and overseas and have the figures to prove it. We have got to know them in a more personal way and they are no longer disembodied websites or bits of paper with instructions. They are now real people with real agendas and we can connect with them in a real way. Leadership and Influence has ranked the top 100 Leadership Blogs. It might interest you to see what the web thinks is a top leadership blog. Podnosh has written a good blog post about why leaders should blog and it looks at how leaders can use blogging for problem solving. Blogging adds to personal resourcefulness and strength. It also adds to organisational robustness because it creates connections to strengthen the sense of purpose and clarity of direction. So, if we are all blogging, will we all connect with each other? No. There’s a thing called calibration. You come out on the Net and float your content and some of it sticks and some of it doesn’t. One of the invaluable lessons you learn as a blogger is how to connect with others in a way that gets your content heard and seen. Some are better than others at it. Experience is a great teacher. Does it matter if you are not a big success? Not in my opinion. I have one blog about positive thinking which doesn’t get much traffic. I have had it for a long while. Some of the posts take off. Mostly the posts are for me and my information. They add to me and if they add to others , that’s a good thing but it in no way diminishes the real value they have had for me over the years. Take a look at George Couros’ blog. He knows what he is talking about and there is an authenticity there which will lead you into finding the real value of blogging as a leader. He is a Division Principal and he has taught other educational administrators about the value of social media and how to make it work. Everything on his blog post is linked to more information and practical, contextual help. He is doing what I wrote yesterday in my post as to why teachers should blog. He is sharing all he has learnt and knows and you can see just how strong he is as a leader in an online context. Blogging gives you a voice . It increases your reach and therefore your capacity to influence. I think, therefore I blog.

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5 Responses

  1. Loved this post Cathy. Just started blogging myself and you have really captured the benefits and importance, especially for leaders. Connection, collaboration, communication – let’s do it globally!

    • Well done and blog on! I appreciate your comment and am glad that the post meant something to you as a leader. Operating at that level means you have to surround yourself by support and ideas . My post was trying to do that. Now we have the 3 Cs of the 21st Century. Start blogging and you will find the global connections come in naturally.

  2. Thanks for the mention. I like I think therefore I blog.

    • Thank you for taking the time to comment. You would appreciate I think, therefore I blog because yours is a thinking blog and what you write is well thought out!

  3. […] post on Why Leaders should blog because it had a profound impact in the blogosphere and was really well […]

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