Egg gadget


Since it is Easter week, I thought you might like to look at this failed egg gadget. Pity,  because I am certain it would be popular and something people would want just because it is rolly, kinetic and cute. It was put out by Sony in 2007 as an MP3 player. Now you get it. No one wants just an MP3 player. They want a gizmo that does all sorts of things or they want a Nano, Shuffle or something small and unobtrusive for when they are cycling or walking. Apple has more or less sewn up the MP3 player market with its iPod and then everyone’s phone plays music too…so it was a case of a genius idea got squashed because of these wonderful market forces we are always subject to. I’d like you to see the Rolly , though, because it’s kind of like a tech-pet. The cuteness factor brings out feelings of goodwill towards it. Enjoy the clip.


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